Their Story

Matching Property and People

My Property Box offer are first class personal and friendly service and build relationships and trust with our tenants. We respond quickly and efficiently to any property application or tenant enquiry through open channels of communication

Their Goal

To Increase Landlord Enquiries

My Property Box’s goal was to match the perfect person with the ideal property, to maintain this level of service they need to consistently attract new landlords and home sellers to the business.

Ben Quaintrell, Managing Director at My Property Box

“I was very reluctant to trial web chat with Chat Heroes, even though they offer a generous 30 day trial, because I genuinely did not think I needed it.

However, now my trial has ended I am converted and I have agreed to stay and pay. Quite simply the agents forwarded the chats from my website and I converted 2 x landlords into managing their properties for them.

Chat Heroes ensure any of my website visitors are captured as soon as they click on my site, this gives me a competitive advantage.”

Their solution

We started by working closely with the Chat Heroes agents to help educate them about our products and business ethos. We did this by visiting the team and spending an hour showing them the products, taking them through the website and answering any questions they had or felt customers may have.

Keys To Success

1. Set Mutual Goals

We worked closely with Chat Heroes to discuss what our aims were from their service and how they could help us achieve them. While it is important for us to service new tenants and house buyers we primarily brought in Chat Heroes to attract new landlords and house sellers.

This allowed us to train the chat agents on key questions and enquiries that we knew our new tenants and landlords would ask and they used that information to improve their responses to maximise the amount of leads they could generate. Over a few short months we found that improved their lead generation performance and generated stronger and stringer leads every month.

2. Targeted Traffic

We decided to separate our website into two sections, tenants and landlords, this enabled us to create separate marketing campaigns for each site focusing on the key market at that time. It also meant that when a new chat came through for that Chat Heroes team they would know which section of the site the chat was coming from, giving them an insight to the customers’ needs and strengthening their position to skilfully manage to chat become ahead.

We created new targeted marketing to increase the traffic to the new section of our site and saw an increase in the number of landlord chats almost instantly.

3. Landlord Specific Promotion

We created a promotion targeted at landlords, this helped us attract new landlords to our website, but is also gave the chat agents an effective tool to start the chat and encourage landlords to give their contact details which were then sent instantly to our team.

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