Live Chat Improving Estate Agents Digital Offering

Brick & Mortar Estate Agents Digital Offering – Falling Short

The article below clearly identifies that Purplebricks pricing and digital model, is enabling them to continue to dominate the property market. In order to ensure improving estate agents digital offering – new ideas and initiatives have to be adopted.

One of the strengths of Purplebricks is their dominance and ability to service clients and prospects business and enquiries both in and out of regular 9 to 5 office hours.

One of the ways that property agents can address part of this issue is with the use of live chat, either manned in-house or manned by external agents. Chat Heroes provide a 100% UK based service, delivering customer service in and out of office hours – and weekends and bank holidays.

See here our 5* reviews – before you consider a free trial for qualifying agents.


Analysts say Countrywide’s online agency has ‘fallen flat’ and Purplebricks
has ‘monopoly on growth’

City analysts yesterday issued a ‘sell’ rating on Countrywide, saying that its digital offering has fallen flat.

In a note to investors, Hamburg-headquartered Berenberg – the second oldest bank in the world – also issued a ‘sell’ rating on Foxtons, a ‘hold’ for LSL and a ‘buy’ rating on Purplebricks.

The bank has initiated coverage on all four, saying it is “disliking” the stocks of both Countrywide and Foxtons.

It describes Purplebricks’ offering as ahead of the competition as its technology enables it to provide “a better service at a far lower price”… SEE FULL ARTICLE