Live Chat in itself is very desirable to have on your page for traffic that visits as a great form of data capture. However, in this blog I will discuss how not only is it a great feature of your website, but it will also generate you more visitors. This means adding a live chat solution is sure to give you a healthy boost of leads. To explore this idea further, here are three ways live chat can increase your page ranking on search engines.
1. Increases Traffic Through Returning Customers.
Live Chat is a great tool for customer service. Visitors are able to have their queries answered on the spot from a live chat agent instantly whilst shopping from your page. Given the effectiveness of live chat as a tool it’s no surprise that this may then increase traffic to your page. According to a Business 2 Community study , 63% of customers said they were more likely to return to a website that offers live chat as opposed to one that doesn’t. So there you have it, more satisfied customer means more traffic of returning visitors to your site. This will then improve your page ranking as generating more traffic also increases your page ranking. Thus creating a snowball effect to give your site a boost!
2. Improves Amount Of Time Spent On Site By Visitors.
Search engines like Google, Bing and Yahoo factor “time spent on a web page” into their page ranking algorithms. Therefore having a live chat feature that engages your visitors will boost these figures. The assistance offered will grab the attention of the visitors. Any initial questions can be answered at key points to ensure they spend more time on the page.
3. Ranking Increases When More People Shop Through Your Store.
Customer service can be the key to boosting sales through your online shop. Live Chat support is proven to boost sales on e-commerce sites. A Happy Fox Chat study found that “62% of customers were (more) inclined to purchase products online if live customer support is available”. Therefore, not only is the main goal of selling satisfied, but again this has further positive effects on your ranking.
If you are curious to see what live chat is all about why not book a demo with our team to see how Chat Heroes could stand to benefit your business.